Performance Marketing

How we scaled Brunae Body from $8K to $80K per month in just 4 weeks

Update: This partner is now operating at $600K+ per month.

Brunae Body first came to us via outreach with interest in partnering. From the initial conversations, it was clear there was strong alignment — not just in growth ambition, but in mindset. The founders understood what would be required to scale and were willing to move fast.

We already believed deeply in the product and its positioning within the market. After a period of close collaboration, education, and strategic alignment, we agreed it was time to fully activate paid acquisition.

Within four weeks, we achieved 1,000% revenue growth.

Challenges

  • A new-to-market brand with minimal awareness in an extremely competitive category
  • High CPMs and rising costs of advertising within the niche
  • Relatively low AOV, limiting margin for error
  • Low returning customer rate due to seasonality, requiring a heavy reliance on new customer acquisition

Approach:

We leaned heavily into the creative–offer combination to ensure cut-through in a crowded Q4 market. Using our proven cross-platform scale framework, we activated Meta, TikTok, and Google to establish a stable revenue base quickly.

The focus was on smart statics, UGC, and compelling offer-led creative designed to maximise initial attention and conversion. We tested aggressively across platforms, analysed performance at speed, and doubled down on what worked — continuously refining messaging to clearly communicate what made Brunae Body different.

Rather than guessing, we let the data dictate direction, ensuring every iteration improved cut-through, efficiency, and scale.

Results:

Following a full onboarding and complete reset of the growth strategy, the brand scaled rapidly using our performance indicator framework.

  • Revenue increased by 1,000% in four weeks
  • ROAS increased by 100%
  • Scaled from $8K to $80K per month

This growth was further amplified by the founders’ ability to leverage influencer partnerships, adding credibility and accelerating trust in a market that demands it.

We’re now continuing to scale Brunae Body throughout the Australian peak summer season, with the next objective focused on making the brand seasonless by expanding into northern hemisphere markets, including the US.

Platforms/Channels Utilised:

  • Shopify
  • Facebook Ads
  • Instagram Ads
  • Google Ads
  • Klaviyo

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