How we scaled this lifestyle brand to their first 500K month in just 12 months

How we scaled this lifestyle brand to their first ever 500K month.

‍Challenges:

• Remaining profitable while scaling media spend
• Every prior attempt at scale resulted in a significant drop in profitability
• Low diversity across customer acquisition channels

Approach:

During our initial audit, the opportunity was clear. The product itself was highly desired and genuinely unique in the market, however an overly narrow and underdeveloped approach to customer acquisition was limiting the brand’s ability to scale profitably.

Using market and identity-led insights, we built a brand-boost strategy centred on a deeper, cross-platform acquisition model. Facebook and Google served as the primary acquisition channels, supported by Klaviyo email automation to segment buyer journeys and nurture customers across a longer consideration cycle. In parallel, we executed a site rebuild to place greater emphasis on product features, clarity, and overall usability — ensuring the infrastructure could support increased demand without sacrificing conversion efficiency.

Results:

By closely analysing and refining the end-to-end customer journey, we ensured each engagement point supported conversion — minimising drop-off throughout the brand’s notably long buying cycle (averaging 60 days).

Our cross-platform approach kept the brand consistently front of mind, nurturing demand while scaling responsibly. As a result, the brand was able to increase ad spend while improving MER/eco-ROAS, build an efficient and profitable full-funnel acquisition system, and establish a dominant position within the category through creative, content, offers, and ongoing optimisation.

• Scaled ad spend while increasing MER/eco-ROAS
• Built an efficient, profitable cross-platform full funnel
• Achieved the brand’s first-ever $500K month

This momentum continues, with the brand forecast to exceed these record-breaking results again this month.

Platforms/Channels Utilised:

• Shopify Plus
• Facebook Ads
• Google Ads
• Klaviyo

‍

By expanding acquisition channels, aligning the buyer journey across platforms, and keeping the brand consistently front of mind through well-positioned content, we helped this lifestyle brand reach its first-ever $500K month — while maintaining profitability.