Performance Marketing

How we took this brand from 200K per month to 7 Figures (1,000,000) in less than 6 months.

That's 500% growth in just 6 months.

Challenge:

This brand had previously struggled with agencies that didn't put the required attention in the right areas. There were various key avenues that lacked a needed a re-think and others yet to be utilised.

The account contained average creatives, a bad-testing structure, a lack of complex audiences and the trace of multiple narrow-focussed agencies providing cookie-cutter services.

Approach:

This brand came to us looking for full-service e-Commerce support. That includes Web Development & Conversion Rate Optimisation, Paid Media (Google & Facebook) and Email Marketing (Klaviyo)

As is always the case when partnering with brands that have staggered infrastructures, our key approach was to focus on how we could consolidate the brand's channels and start bringing the entire shopper experience together. This included optimising the brands website to deliver a world-class experience and completely restructuring the paid media funnel to ensure maximum efficiency and profitability.

Results:

By putting the required focus in these key areas, using a more analytical approach to our media buying, and really analysing the shopper journey - we were able to scale this brand to the magic 7 figures, in less than 6 months of partnership.

They even smashed their Black Friday/Cyber Monday sales figures in July!!

This client continues to beat their monthly sales figures month-on-month and we look forward to assisting their growth into a new market this month.

Platforms/Channels Utilised:

  • Shopify Plus
  • Facebook Ads
  • Google Ads
  • TikTok Ads
  • CRITEO
  • HotJar
  • Vue.JS

This brand now generates more in a week, than they previously returned over a full month.

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