How we partnered with Fitazfk to double the results of their biggest-ever program launch

How we partnered with Fitazfk to double the results of their biggest-ever program launch

‍Project Overview:

Fitazfk partnered with us to support the launch of their new Transform program — an 8-week, anywhere-anytime program built to help like-minded women improve their nutrition, movement, and overall wellbeing through community-driven support.

Coming off a flawless rebrand and repositioning as category leaders, Transform was set to be their most ambitious program launch to date. Our role was to build and execute a performance-led launch strategy that matched the scale of the opportunity.

We worked closely with the Fitazfk team to develop a high-converting sales funnel, including a hyper-focused landing page, Facebook and Google acquisition strategy, and aligned EDM structure to support launch momentum and sustained demand.

‍

Challenge:

This launch marked a new era for Fitazfk, including a pivot in target market and increased complexity across audiences and pixel data. While previous program launches had performed well, expectations were significantly higher this time around. The brand was also navigating large influencer partnerships, with key creators completing the first round of Transform and bringing their highly engaged audiences along with them.

The challenge wasn’t just launching big — it was launching right, while ensuring the infrastructure could support both scale and longevity beyond the initial hype window.

‍

Approach:

Landing Page Strategy:

At the core of the launch was a market-dominant landing page designed to speak directly to the consumer. We focused on clearly articulating the value of the Transform program, reinforcing key benefits, and removing friction throughout the purchase journey. Using market and audience analysis, we identified exactly what needed to be said, where it needed to be said, and how to present it in a way that resonated — resulting in a seamless, high-converting sales experience.

Paid Acquisition Strategy (Facebook & Google)

We implemented a deep, full-funnel acquisition strategy leveraging early opt-in data, engaged on-platform audiences, influencer data, complex lookalike audiences, and Klaviyo API integrations. Shoppers were segmented based on behaviour, allowing us to deliver the right message at each stage of the buying journey. Every touchpoint was designed to educate, build trust, and convert — ensuring the funnel worked cohesively from first interaction through to purchase.

‍

Result:

Fitazfk didn’t just beat their previous biggest program launch — they more than doubled it, achieving over 250% growth compared to any prior launch.

Unlike previous launches that saw sales drop once initial hype subsided, Transform maintained consistent daily purchases well beyond launch week. Nearly two months post-launch, the program continues to generate steady sales — proving this wasn’t just a successful launch, but a shift toward long-term, scalable growth.

‍

Fitazfk generated a significant amount of revenue, resulting in a 250% increase on any previous challenge launch.