How we continued to hit record months for our clients, even post iOS14.5
Everyone's aware of iOS14.5 and the impacts it's had on e-Commerce advertising, particularly through paid social. It was almost deemed doomsday for performance marketers, panic setting in from both the client-side and agency-side.
BUT: fear not, strategic marketing is still here and so are high performing paid media funnels.
By utilising strategic market strategy, audience and content segmentation, correct attribution set-up, deep analysis and cross-platform strategies - we were able to continue hitting the ground running, even post iOS14.5 roll out.
60 days post release, and we still continue to scale our partners, here's an overview of July:
Client1: Biggest ever month, even bigger than Black Friday.
Client2: Biggest Month Ever.
Client3: Biggest Month Ever.
Client4: Biggest Month Ever.
Client5: Biggest Month Ever.
Client6: Biggest Month Ever.
Strategies & techniques we used to pivot and mitigate reliance:
- Divert focus to segmenting shoppers via on-platform interactions
- Funnel-focused content - ensuring we're delivering the optimum ads at every touchpoint
- Large focus on owned-data and strategic email/sms opt-in strategy
- Implementation of complex attribution
It's important to understand that marketing is not platform specific, deep-thinking marketing requires a broader approach to the entire business.
Struggling to execute profitably in the new climate? Get in touch.