iOS14.5 What?

How we continued to hit record months for our partners, even post iOS14.5

‍

Everyone's aware of iOS14.5 and the impacts it's had on e-Commerce advertising, particularly through paid social. It was almost deemed doomsday for performance marketers, panic setting in from both the brand-side and agency-side.

‍

BUT: fear not, strategic marketing is still here and so are high performing paid media funnels.

‍

By utilising strategic market strategy, audience and content segmentation, correct attribution set-up, deep analysis and cross-platform strategies - we were able to continue hitting the ground running, even post iOS14.5 roll out.

‍

60 days post release, and we still continue to scale our partners, here's an overview of July:

‍

Partner1: Biggest ever month, even bigger than Black Friday.

Partner2: Biggest Month Ever.

Partner3: Biggest Month Ever.

Partner4: Biggest Month Ever.

Partner5: Biggest Month Ever.

Partner6: Biggest Month Ever.

‍

Strategies & techniques we used to pivot and mitigate reliance:

• Divert focus to segmenting shoppers via on-platform interactions
• Funnel-focused content - ensuring we're delivering the optimum ads at every touchpoint
• Large focus on owned-data and strategic email/sms opt-in strategy
• Implementation of complex attribution

‍

It's important to understand that marketing is not platform specific, deep-thinking marketing requires a broader approach to the entire business.

‍

Struggling to execute profitably in the new climate? Get in touch.