How we turned around this unique gift brand just before Black Friday. Driving 200% growth in 8 weeks

An overview on how we turned around this Unique Gift Brands acquisition strategy just before Black Friday, resulting in 200% growth in 8 weeks.

On the back of multiple disabled ad accounts, restricted budget allocation, and poorly structured acquisition and retention funnels, this brand came to us just weeks out from Black Friday.

Within the first month of management, revenue increased by almost 100%, growing from $87K to $188K.
The following month, momentum continued — with the brand generating $344K over Black Friday 2021.

That’s 200% revenue growth in just 8 weeks.

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‍Challenge:

This brand faced several compounding issues across both Meta and Google:

• Two disabled ad accounts that had proven difficult to reinstate and stabilise
• A poorly structured Facebook account with no clear testing, scaling, or funnel framework
• A lack of effective UGC-led creative mapped to key audiences and buyer intent stages
• A Google Ads setup built around broad, unfocused keyword campaigns bleeding spend — resulting in low ROAS and a declining MER

With Black Friday approaching, the challenge wasn’t just fixing the account — it was doing so without missing the biggest revenue window of the year.

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Approach:

We stepped back and assessed the entire ecosystem — product verticals, acquisition structure, creative, and budget allocation — to understand where revenue was being generated and where efficiency was breaking down.

Using in-depth Shopify, Meta, and Google data, we identified high-conversion products that were not being positioned as top sellers and rebuilt the acquisition strategy around them. We then restructured both acquisition and retention funnels, allowing us to confidently reinject budget into areas we knew would perform.

From there, we implemented a structured testing and scaling framework designed to isolate winning creatives, audiences, and offers — giving us far greater control over budget deployment, ROAS, and overall customer journey performance.

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Results:

Following a full onboarding, account rebuild, and acquisition restructure, the brand saw immediate impact:

• Revenue increased by 100% in the first month
• Revenue grew by 200% within 8 weeks
• Purchase volume increased by 150%
• Cost per lead decreased by over 50%
• ROAS increased by 100%

The turnaround positioned the brand to capitalise on Black Friday at scale, delivering their biggest sales month ever. The next phase of growth is now focused on expansion into the US market.

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Platforms/Channels Utilised:

• Shopify Plus
• Facebook Ads
• Google Ads

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200% Revenue growth in 8 weeks