How we doubled the MER of this brand within the first month of partnership

How we doubled the MER/eco-ROAS of this brand within the first month of partnership.

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Within four weeks, we rebuilt this brand’s acquisition strategy — turning a 5× MER into a consistent 10×. It’s also worth noting this brand was already operating at seven figures per month, making efficiency at scale non-negotiable.

‍Challenge:

This brand was spending over $120K per month on paid media, but the existing acquisition strategy was inefficient beneath the surface. While performance appeared “good” in isolation, it was underperforming relative to what was actually possible. Key areas had been left unattended — creative throughput was poor, underperforming campaigns continued to receive budget, and there was insufficient focus on smart campaign structures. At this level of spend, even small inefficiencies compound quickly, and without a clear strategy in place, performance had plateaued.

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Approach:

We approached this partnership with the level of attention and depth required for high-spend accounts. The strategy needed a complete end-to-end rethink.

Our first step was to audit what was working and identify where performance was leaking. We restructured the acquisition framework, aligned platforms to support multi-touch attribution, and ensured each channel was contributing to the overall system rather than operating in isolation. From there, we refreshed and levelled up creative, refined audience strategy, reallocated spend away from underperforming areas, and doubled down on what was driving profitable growth.

The goal wasn’t just higher MER/eco-ROAS — it was building a cleaner, more scalable acquisition engine.

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Results:

Following a structured onboarding, full strategy rebuild, and new acquisition approach, we doubled this brand’s MER within the first month of partnership.

• Leads increased by over 75%
• Cost per lead decreased by over 50%
• MER/eco-ROAS increased by 100%

The results spoke for themselves. Next up for this brand is international expansion.

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Platforms/Channels Utilised:

• Shopify Advanced
• Facebook Ads
• Google Ads
• ZAPIER
• Active Campaign

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Doubling MER significantly improved profitability — achieved in just four weeks.