Platform Migration, UX/UI Design & Development for this incredible sustainable fashion brand, After Eight.

After Eight exists to make it easier to better your wardrobe without compromising on style, founded in 2020 by two Aussie women, it’s a platform to shop and learn about style and sustainability in one place.


We partnered with After Eight to take their luxurious sustainable fashion presence to another level, streamline their internal operations and design and build a powerful medium that would become a core-pillar to their aggressive growth plans. The project included three phases; an in-depth platform migration from Woo-Commerce to Shopify, a thorough UX & UI design phase with a combination of detailed wireframing and fully-fledged (interactive) prototypes, as well as bringing those designs to live through clean, reusable and scalable code.

Our Approach:

1. In-Depth Migration strategy through a full road-map to ensure minimal disruption in both SEO and Customer Experience.

2. Wireframing, UX analysis, market-insights and full development of fully-fledged product prototypes

3. BIG focus on smart UX & UI and providing a customer focussed experience

4. UX & UI at the forefront of the process from end-to-end

The Result:

As a result, After Eight now have a timeless platform on which to not only house their exclusive range but also sky rocket their business to fashion stardom.

By utilising strategic market and competitor analysis, we were able to develop a product that resonated significantly with a high-end fashion experience.

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