Platform Migration & Site Build for Rider Collective. Unapologetically the best moto apparel on the market, quite simply superior.

Since its humble beginnings in a shared warehouse space, R.Co has become a sophisticated omnichannel business servicing the Australian & New Zealand market. R.Co's promise is to innovate the motorcycle apparel landscape in Australia and New Zealand by introducing superior, cutting-edge, quality-first European riding apparel designed to surpass the highest safety standards.


After implementing a highly successful growth strategy across Facebook, Google & Klaviyo to increase customer acquisition and retention, we quickly stretched the limits of RCo's current CMS. We needed to implement a migration prior to BFCM 2021 to ensure we could capitalise on the every growing market-demand.

We set out to set the standard in the premium moto-space. Superior products and a superior customer experience through smart UX & UI. RCo partnered with us to pioneer the direction of their next phase to ensure they're appropriately represented in the market.

Our Approach:

1. In-Depth Migration strategy through a full road-map to ensure minimal disruption in both SEO and Customer Experience.

2. Key Market Positioning & USP Analysis

3. BIG focus on smart UX & UI and providing a customer focussed experience

4. UX & UI at the forefront of the process from end-to-end

Through utilising our data cohorts, we ensured we developed a customer-focussed solution that speaks directly to the market, resulting in a customer experience beautifully catered to the demographic.

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