Australia's most smell-mazing candle brand ready to disrupt the direct to consumer candle space.

Celia Loves is all about relaxing. Seriously. Their whole product range is designed to help you chill to the max. We’re talking scented candles hand-poured in Melbourne, soulful salty soaks for unwinding in the tub, and bath and body products that smell amazing and make you feel even more amazing. It’s the Celia Loves mission to inject a bit of self-care (or self-indulgence) into your day. Because life is busy, and we all need to relax once in a while.


Celia Loves approached us to partner with them for to take their candle range directly to the consumer, with a punch. Celia Loves had a strong and prominent wholesale presence, but were ready to take their incredible brand directly to the noses of their customers.

Our Approach:

1. Strategic Discovery

2. Market & USP Analysis

3. Heavy-handed focus on bringing product to page

4. UX & UI at the forefront of the process from end-to-end

We brought the impactful packaging design to site, to increase conversions and substitute the inability to smell the candles in real life.

By putting a big focus on intricate interface design, we were able to strategically bring "packaging to page" through design.

Read the case study here on how we increased the conversion rate from 2-4% in 60 days.

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